UI Foundation ads, publications net 14 ADDY awards

Posted February 3, 2004

IOWA CITY -- Print advertisements and publications produced by the University of Iowa Foundation's communications department won a total of 14 ADDY Awards in the annual competition of the Advertising Federation of Cedar Rapids. The awards were presented at the 2003 ADDY Awards banquet Jan. 31, 2004, at the Crowne Plaza Five Seasons Hotel in Cedar Rapids.

UI Foundation ads won two of the three Judges' Choice awards given, and one of those ads won a Best of Category award. Pieces produced by the foundation's communications staff also won three Gold ADDYs and eight Silver ADDYs, the second-highest number of Silvers awarded.

"While our primary goal is to create materials that serve as effective fund-raising tools for the University of Iowa, receiving this type of recognition from our peers is especially meaningful and gratifying," said Susan Shullaw, the foundation's vice president for communications and campaign support. "We're proud that for many years the UI Foundation has ranked among the best creative agencies in eastern Iowa, whether for-profit or non-profit. We're pleased to continue supporting our staff's pursuit of excellence."

UI Foundation ADDY Award winners for 2003:

Judges' Choice Awards:

• "Any Bequests?" ad for Hancher Auditorium
• "Good. Better. Best. Iowa!" campaign ad series

Best of Category:
(consumer magazine, full-page, less than four-color)

• "Any Bequests?" ad for Hancher Auditorium

Gold ADDYs:

• UI Foundation Presidents Club Assembly invitation package and kiosks (special event material-invitation)
• "Any Bequests?" ad for Hancher Auditorium (consumer magazine, full-page, less than four-color)
• Presidents Club Assembly package photography (elements of advertising-photography)

Silver ADDYs:

• UI Foundation campaign newsletter (sales promotion-product or service sales presentation newsletter)
• "It All Comes Back to You," the 2002 Annual Report on Giving to the University of Iowa
• "A Sense of Community," the 2002 Honor Roll of Contributors, the UI College of Law (collateral material-annual report, less than four-color)
• 2003 UI Foundation holiday card (collateral material-special event material)
• "Get the Picture," UI Athletics Annual Fund Brochure (direct marketing-consumer, single-flat)
• "Constellation" ad for I-Club, UI Athletics (consumer magazine-full-page, less than four-color)
• "Good. Better. Best. Iowa!" campaign ad series (consumer magazine-campaign, less than four-color)
• "Good. Better. Best. Iowa!" campaign portrait photography (elements of advertising-photography, campaign)

Current UI Foundation staff members who did writing, editing, design or photography for the award-winning projects include Danette Angerer, Nic Arp, Theresa Black, Richard Blazek, Connie Driscoll-Wicke, Betsy Hickok, Leah Klevar, Tom Langdon, Forrest Meyer, Jill Michka and Susan Shullaw.

The Advertising Federation of Cedar Rapids (AdFed) is dedicated to promoting, protecting and advancing the interests of area advertising companies and professionals. AdFed's members are individuals who buy, sell or create advertising, in addition to professionals working in marketing, public relations or communications. AdFed members are also members of the national American Advertising Federation representing all segments of the advertising industry.

The UI Foundation is acknowledged by the UI as a preferred channel for private contributions that benefit all areas of the university. For more information about the Good. Better. Best. Iowa campaign, visit its web site at www.GoodBetterBestIowa.org.

Contact Information

Susan Shullaw
Vice President, Communications and Campaign Support
(319) 335-3305 or (800) 648-6973

Additional information about supporting colleges and programs at The University of Iowa also is available on this site.